The 90-Year Problem Nobody Talked About …. Until Now

It’s 2025 and we're launching rockets to Mars, printing organs with 3D printers, and carrying supercomputers in our pockets. Yet in telecommunications and energy sites around the world, workers are still wrestling with 12-tonne cable drums using essentially the same methods their great-grandfathers used in the 1930s.

Sounds so crazy … doesn’t it?

For nearly a century, moving cable drums has been an accepted nightmare. Teams of workers. Multiple cranes. Endless double-handling. Damaged cables worth thousands. Workplace injuries. Projects delayed because drum handling is a logistical nightmare.

But here's the thing about problems that have existed for 90 years …. they become invisible.

They're just "part of the job."

Until someone asks the most dangerous question in any industry: "Why?"

That's exactly what happened when our Lift Inverter Bar recently won the Good Design Gold Award for Engineering Excellence. The judges didn't just hand out polite praise. They used words like "groundbreaking," "revolutionises," and "outstanding contribution."

For a lifting device?
Yes ... you read that correctly

Enter the Three-Component Revolution

Sometimes the most sophisticated solutions look deceptively simple. The Lift Inverter Bar's impact lies in its three-component design that eliminates the chaos of traditional drum handling.

Think about it:

• What if you could transform a complex, multi-person operation that requires multiple pieces of equipment into a streamlined two-person task?
• What if you could cut your team requirements in half while actually improving safety?

That's exactly what happens.

• Two people.
• One device.
• Drums of 6t to 12t handled with precision. Larger devices upon request. 

The Numbers That Make the Difference

• 50%+ productivity improvement
• Massive reduction in personnel requirements …. fewer people in harm's way
• Dramatic decrease in drum and cable damage …. no more writing off thousands in damaged materials
• Adaptable to various drum sizes …one solution, multiple applications

But Here's What Really Matters...

Awards are nice.
Statistics are impressive.

But …. the real story is what happens on-site.

• It's the safety officer who sleeps better knowing their team faces fewer risks.
• It's the accountant who stops cringing at damage reports.
• It's the worker who goes home at the end of the day without their back screaming.

Our Patent Strategy that has Raised Eyebrows

We've patented the Lift Inverter Bar in 10 key target markets.

Some people asked why we went to such lengths for a "lifting device."

The answer is simple …. when you solve a 90-year-old problem with elegant simplicity, you protect that solution. Not just for business reasons, but because industries deserve access to better ways of working.

Remote Locations?
No Problem.

One of our favourite features isn't technical …. it's practical.

• The Lift Inverter Bar is designed to pack for easy transport.
• Eaasy to work on remote telecommunications sites.
• Places where bringing in multiple cranes and large crews isn't just expensive … it can be a nightmare.
• Portable. Efficient. Effective.

The Question we get asked all the time

"If this solution is so obvious, why didn't someone think of it sooner?"

That's the beautiful thing about innovation.

Sometimes the best solutions hide in plain sight, waiting for someone to ask "What if we did this completely differently?"

So what’s next?

Every industry has its 90-year-old problems.
Processes that everyone accepts because "that's how it's done."
Equipment that hasn't evolved because "it works well enough."

The telecommunications and energy sectors just solved a serious one of theirs.

Our question is ... what's your 90-year-old cable drum management problem?

Get in touch ---- we promise it'll be more interesting than you expect